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The Kindle, the iPad and the defensive bookseller
Nearly 60 percent of independent bookstores have closed in the last 10 years. I stopped in at my local bookseller today to pick up a copy of Ian McEwan’s Solar. Despite owning a Kindle and an iPad, I...
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Video promoting newspapers is more like a eulogy than a parody
I want to like this video. I really do. It’s a pitch-perfect parody of the new integrated social media campaign. A fictitious ad agency launches a fictitious car, the Zebra, with a cockamamie...
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Advertising should stimulate debate. Where do you stand?
New Economist poster campaign asks provocative questions that are harder to answer than you think This week The Economist announced a new campaign, “Where do you stand?” The campaign poses provocative...
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Fast Company foresees disaster; Bloomberg Businessweek predicts prosperity
Fast Company vs Bloomberg Businessweek: two perspectives on the state of advertising When it comes to self-criticism, advertising tends to be an industry that loves exaggeration, speculation and...
View ArticleThe momentum of mobile
Within two years 50 percent of American employees will work remotely or via mobile. Wireless will be soon the dominant channel for tracking investments and conducting online trades Mobile advertising...
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Mainstream media continues to get social
As the media landscape continues to change, one of the more interesting trends is traditional media’s use of social media. There was a time, not that long ago, when a reader’s only option to be heard...
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Women I admire, presented in a Springpad notebook
A Springpad Notebook that includes images, links, books, video, playlists As part of its upcoming Women’s Leadership Forum, the Ad Club of Boston asked a group of us to write blog posts about women we...
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Are social media here to stay or is that a dumb question for the NY Times to...
It’s surprising to me that the New York Times even asks the question in its Room for Debate column this morning, inviting six guest authors and the Twitter community to weigh in. Suggesting that...
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Springpad gets better as a curating platform
I’ve been playing around with the new updates and features on Springpad* and there’s no doubt they make the platform more useful and productive than ever. The onboarding process is clear and...
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Why Ram was the best Super Bowl commercial
There were some good spots on the game last night. Impeccably shot, brilliantly edited, scored to perfection. Many demonstrated a mastery of advertising’s tried and true techniques. Mercedes Benz used...
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Leaked NY Times Innovation Report reveals what’s wrong with ad agencies
The New York Times overvalues journalistic skills for digital hires and undervalues digital skills for journalism hires. Most ad agencies overvalue traditional creative skills for digital hires and...
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